Social Media Executive - Please note that this role is a 6 month fixed term contract.

Great journeys start with great people
Here at LNER, we're shaping the future of rail on one of the UK's most iconic routes. From our high-speed Azuma fleet, redefining long-distance travel, to our next generation of trains, Serenza, this is a moment of real transformation for LNER. We're investing in cutting-edge technology, sustainability, and most importantly our people, to deliver outstanding experiences for our customers. There has never been a more exciting time to grow your career with LNER!

So, what exactly does our Social Media Executive do?

We're looking for a creative, trend-aware Social Media Executive to help elevate LNER's brand across our key social channels. In this fast-paced role, you'll capture and share authentic stories from across the LNER route, showcasing our people, places and customers while bringing our unique tone of voice to life in real time. 

Working as part of the Social Media team, you'll help deliver our social media strategy by producing rich, on-brand content informed by real-time insights and data. You'll spot opportunities, respond to live moments, and build relationships across the business to amplify messages, enhance customer experience and strengthen our presence in the travel space. 

You'll also be involved in;

• Bringing the LNER brand to life across social media by creating standout content that celebrates our locations, people, products and customer experiences. 
• Producing high-quality social content for live events and moments along the LNER route, ensuring our channels reflect the excitement and personality of our brand. 
• Engaging proactively with customers online, nurturing positive conversations and maintaining excellent digital relationships. 
• Developing data-informed content calendars, using insights from tools such as Sprout Social to shape creative ideas. 
• Delivering real-time social content activations, spotting opportunities and responding quickly to live moments. 
• Championing social media best practice, staying ahead of trends and helping to evolve our approach. 
• Sharing insights and collaborate across teams to enhance the customer experience through social storytelling. 
• Using your Adobe Photoshop, Adobe Premiere Pro and digital production skills to develop standout visuals, videos and imagery. 

If you're passionate about storytelling, plugged into social trends and excited by the chance to shape LNER's social identity, we'd love to hear from you!

What you'll need

• Creative storytelling & social media expertise: Passionate about digital engagement, with deep knowledge of platforms (X, LinkedIn, Instagram, Facebook, TikTok and YouTube) and how to tailor content for each. 
• Content production skills: Ideally proficient in Adobe Photoshop and creative content design. 
• Customer-first mindset: Calm under pressure, accountable, and proactive in resolving issues to deliver outstanding experiences. 
• Strong communication & relationship building: Excellent written, verbal, and presentation skills, with the ability to connect effectively with colleagues, stakeholders, and customers. 
• Problem-solving & solution focus: Creative thinker with a positive, “can-do” attitude who turns challenges into opportunities. 
• Organisation & adaptability: Highly organised, able to manage multiple priorities, and flexible in approach to meet business needs. 
• Self-motivation & accountability: Enthusiastic, driven, and thrives when taking ownership and responsibility. 
• Business & customer insight: Understanding of organisational objectives, KPIs, and customer experience measures (e.g., NPS, Customer Satisfaction). 
• Data-driven approach: Skilled at interpreting insights from tools such as Sprout Social to  improve performance. 
• Industry awareness: Knowledge of operational processes within the rail industry (desirable). 
  
  

You'll enjoy

• Free travel on LNER, plus 75% off other companies' tickets (for you and your dependents).
• Discounted international train tickets (after one year's service).
• 50% discount on LNER tickets for friends and family.
• Generous pension scheme.
• Annual cycle to work schemes/electric vehicle scheme.
• Discount, savings and cashback scheme from top retailers.
• Health and wellbeing schemes and discounts.
• A host of training opportunities to help further your career.
• Rewards and awards to recognise when you shine.

Life at LNER
We're on a mission to become the UK's most loved, forward-thinking, and responsible train operating company in the UK. This means making a real difference by doing the right thing for our customers, our people, and the communities and destinations we serve. Together, we're shaping the future of rail travel through our passion, our innovation, and our extraordinary people. Our people are at the heart of everything we do. We're committed to creating an inclusive and engaged culture that supports everyone at every stage of their journey. This means that when you're with LNER, you can truly be yourself—and it's why so many of our colleagues choose to stay and grow with us.

• Diversity and inclusion – We are passionate about building a diverse and inclusive workforce that reflects the communities we serve. We actively create opportunities to inspire and attract diverse talent to join LNER. We are committed to supporting all candidates, so if you require any adjustments or assistance at any stage of the recruitment process, please let us know.
• Developing our people – We're creating a learning culture that enables our people to be the best they can be. We support development and career journeys with the right tools and resources, aligned to our people priorities: readiness for Great British Rail, the future world of work and strong, people focused leadership that delivers for our people, customers, and business.
• Health and wellbeing - To create a culture where our people can perform at their best, the physical health and mental wellbeing of our people is of paramount importance to us.  

Disclosure and Barring Service (DBS) check 
At LNER, safety is our top priority. If your application is successful and you're new to the business, we'll carry out a basic DBS check as part of our pre-employment process. This is only takes place once a conditional job offer has been made. The DBS check looks for any unspent convictions and conditional cautions under the Rehabilitation of Offenders Act (ROA) 1974. If there's evidence of an unspent conviction or a conditional caution, the details of these will be reviewed internally by a cross functional panel on a case-by-case basis before a final offer of employment is confirmed. Please note that in some cases, this may result in an offer being withdrawn. Further information on how we collect and use this data is available on our privacy notice. 

Medical screening 
We're a safety conscious business, so when joining LNER in any role you'll need to pass a medical screening and a drugs and alcohol test before we can confirm an unconditional job offer. For safety-critical roles, a safety-critical medical will also be required. Our Talent Team will be on hand to guide you through the process and will send you a medical questionnaire by email. Once complete, this will go directly to our in-house Health and Wellbeing team who will contact you to arrange a convenient location, date and time for your medical appointment. We currently have clinics in Kings Cross, Doncaster, Newcastle and Edinburgh. The sooner we can do it, the better, so please try to be flexible with your availability. Once your medical is approved, we'll finalise any last details and look forward to you joining the team!

How to apply 
We have fantastic opportunities for people from all different backgrounds, so now is the time to join the team at LNER.