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LNER’s Communications Team is responsible for engaging with, listening to, inspiring and educating LNER’s most important audiences: our colleagues, our customers (and potential customers) through the media and social media, our stakeholders (such as MP’s, local councillors, and partner train operators), and community groups across our network.
What we do
We collaborate on PR campaigns that bring our brand to life. Highlights include launching our Azuma trains, campaigns that really make a difference and celebrating our past, present and future through a series of special events marking 100 years of the creation of the LNER brand, from opening a pop-up restaurant to finding 100 Firsts!
Alongside the proactive side of our work, we look after LNER’s Press Office, managing queries from journalists and requests to film at our stations and onboard our trains. We also manage LNER’s corporate communications.
Our mission is to create “Human led, Social first” content. This means putting people front and centre of our content - such as our staff-led ‘Day in the Life’ series. It also means keeping our fingers on the pulse of the latest trends on social media - which keeps us pretty busy!
Our key areas of focus are: Building trust in our exec and senior leaders; Driving personal connection to the LNER story (our vision, purpose, values, and strategic priorities); Shining a light on the brilliant people that work at LNER and what they're up to; Building in pride in LNER (as a customer-focussed and responsible business); Setting the tone around LNER as an engaging, human place to work where everyone can be themselves.
We amplify the business’s positive impact in their areas, share thought leadership with them to address shared challenges, and work with them to address anything that may have the potential to adversely affect LNER's reputation, impact its current operations or restrict future plans.
Why we matter
We’re here to bring to life all reasons why LNER is the UK’s leading rail operator; shine a spotlight on our people – our greatest asset; reinforce why taking the train is the right choice, both for the environment and as the most pleasurable way to travel; and share our vision for the future, and the key things we’re doing to make it happen.
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