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Our mission is to inspire more individuals to choose train travel, ensuring that every journey is memorable and aligns with our vision at LNER of being the most loved, progressive and responsible travel choice for generations.
What we do
Through advertising, partnerships and loyalty programmes, we aim to make LNER a household name, synonymous with quality train travel.
We constantly review and adjust fare pricing, ensuring we offer competitive rates while maximising revenue. This involves forecasting customer revenue, analysing performance and making informed decisions on various aspects like timetable development.
We engage with a wide range of stakeholders, from travel managers to business owners. With platforms like LNER4Business, we offer a comprehensive booking system catering to both leisure travellers and businesses.
From understanding which trains are busiest to gauging the overall performance at LNER against key measures, our Analytics team provides the data-driven insights that steer our strategies.
Through CSAT surveys, customer panels and ad hoc research projects, we gather feedback and insights from our customers. This helps us understand their needs, preferences and areas of improvement, ensuring we always put our customers at the heart of our decisions.
Why we matter
The Commercial and Marketing team plays a pivotal role in shaping the public perception of LNER. By understanding our customers, maximising revenue and promoting our brand effectively, we ensure that LNER remains a top choice for travellers in the UK. Our commitment to excellence, making evidence based decisions and using a customer focused approach ensures that every journey with LNER is not just a trip but a delightful experience.
Latest Commercial and Marketing vacancies
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